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Get your friends close

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Proving that a sequel can actually be better than the original, The Godfather: Part II continues the story of mafia boss Michael Corleone as he struggles to tighten his grip on his underworld empire. The sequel also gives us flashbacks of his dad Vito Corleone's formative days in Sicily. This quote comes after an assassination attempt on Michael, when he advises one his underlings to pretend like he's cool with the guy who ordered the hit. Here's an offer you can't refuse: check out the clip here. Uh-huh, guess what that's referencing?

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keep your friends close and your enemies closer

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The point? Not to get carried away with the metaphor, but the advice is in fact smart strategy for the retail battlefield as well. Better yet, why not flip the battlefield on its head and turn the enemies into friends, the competitors into collaborators? In the apparel sector, in the forty years since their inception, branded retail specialty apparel chains have literally stolen the number one share spot from department stores.

And, the potential synergies to be achieved here suggest a strategy that is bigger and more powerful than originally thought, a true gamechanger, deserving serious, long term strategic planning, as opposed to just tactically seizing opportunities as they arise. Using department stores to exemplify the rationale for the strategy as well as the synergies created, it is easily translatable to all other sectors.

First, who are the enemies the department stores might pursue for collaboration? Given the breadth of product categories, brands and distribution platforms these department stores include, the list of enemies is endless. However, I will focus on apparel, since it accounts for such a large percentage of sales at each of the key players in the department store sector see Chart 1.

Between and , department stores lost a staggering 15 percentage points of apparel share, while apparel specialty chains gained 19 points of share see Chart 2. Finally, to add insult to injury, using the measure of sales per square feet across a representative group of department and specialty store retailers, the specialists are over twice as productive as department stores see Chart 4.

So, even though the department stores are fighting the good fight and probably slowing share loss with exclusive and private brands, why not flip the battlefield, change the game and turn competitors into collaborators? At the risk of overdoing the well-worn sayings here, the whole would be greater than the sum of its parts, since it would lead to fundamental vs. And, guess what? And, again, as a part of the synergy, they will achieve new, fundamental growth.

The synergy occurs when this new young consumer seeking Mango also buys a pair of Arizona jeans as she walks through the store. Mango gets national coverage, quickly and less capital intensively, and will likely attract JCPenney customers they would not otherwise have gotten. The question: who will be first to turn this model into a full-blown strategy?

They are not only bringing their enemies into their camps, but are turning them into friends, indeed, collaborative partners, and an important source of business synergy. He is an author, speaker, and consultant for the retail and consumer products industries. Menu Skip to left header navigation Skip to right header navigation Skip to main content Skip to secondary navigation Skip to primary sidebar linkedin twitter facebook.

Fight to the Finish , or Change the Game So, even though the department stores are fighting the good fight and probably slowing share loss with exclusive and private brands, why not flip the battlefield, change the game and turn competitors into collaborators? More great content from The Robin Report Facebook LinkedIn Twitter.

The Real Reason To Keep Your Enemies Closer Than Your Friends

The point? Not to get carried away with the metaphor, but the advice is in fact smart strategy for the retail battlefield as well. Better yet, why not flip the battlefield on its head and turn the enemies into friends, the competitors into collaborators? In the apparel sector, in the forty years since their inception, branded retail specialty apparel chains have literally stolen the number one share spot from department stores. And, the potential synergies to be achieved here suggest a strategy that is bigger and more powerful than originally thought, a true gamechanger, deserving serious, long term strategic planning, as opposed to just tactically seizing opportunities as they arise.

If this is your first time registering, please check your inbox for more information about the benefits of your Forbes account and what you can do next! In other words, follow not only what your business partners are doing, but what your competitors are involved in as well. The most common scorecard that most businesses use is financially beating their competition.

Most of the time, we're incapable of comprehending certain philosophies until we've endured them firsthand. Sure, it makes sense to keep your enemies close, so you can keep tabs on them and seek revenge by pouring ice buckets over their heads when they least expect it. After going through life and encountering many enemies, I came to learn the quote means something a little more Buddhist and a little less vengeful. I encountered my first enemies when I became the prime target of my high school's "mean girls. The insults hurt like hell and I didn't know what to do with them.

Keeping Your Enemies Closer

It is common practice for people to be aware of what their friends are up to but most people ignore what their enemies are doing. This phrase acts as an advice for people, especially who are in a competitive business to be mindful of their enemies to ensure that they are not doing anything untoward. This vigilance would help people overcome any strategy that might have been planned against them. Enemy , Friend , Ignore , Life , Relationship. K 2 Thoughts. Add your thoughts Cancel reply. Example: Dan said. The competition in the business world today is such that it is best to keep your friends close and your enemies closer She has asked you to keep your friends close and your enemies closer because she has some reason to suspect foul play. She has not given me any more information.

keep your friends close, and your enemies closer

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“Keep Your Friends Close and Your Enemies Closer”

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SEE VIDEO BY TOPIC: The Godfather 2 "Keep Your Friends Close, But Your Enemies Closer"

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Sun Tzu is credited with the phrase “Keep your friends close; keep your enemies closer.” Online, while our friends remain close, our enemies continue to get.

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Comments: 5
  1. Zoloktilar

    Rather amusing piece

  2. Dajora

    What good topic

  3. Faurg

    I apologise, but, in my opinion, you are mistaken. Let's discuss it. Write to me in PM.

  4. Mazugrel

    In it something is. Many thanks for the help in this question. I did not know it.

  5. Dugor

    Quite right! I like your thought. I suggest to fix a theme.

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